Networking can be very
beneficial to getting a person out there in a particular industry. Networking
at its core is “relationship-building” meaning that you make a contact by
meeting someone, making a connection with them, and getting their information
to benefit you for business purposes. For example in the film Swingers (1996),
Mike who was out of a “romantic” relationship tries to get back into the game.
He is a out of work comedian/actor who also has friends who are out of work
entertainers. Throughout the film Mike is pushed mainly by his friend Trent to
get back “into the game”. They played on the aspect of a romantic relationship,
but in actuality it was more for business purposes. They go to Las Vegas in a
way to bring Mike out of his element as a sort of training for Mike to make
connections in networking once again. Later back at home they meet more friends
of theirs and go to “parties”. To them meeting people discussing business,
projects, getting their numbers, and now they have become a contact, for Trent
anyways. Mike who is still reluctant on the premise of networking again still
has trouble putting him self out there. Then comes the point where he does make
a new contact through some effort in networking. But the thing about networking
is that the timing it takes to contact someone is crucial. Too soon and you are
made to look desperate, too long to contact and it will seem like you were
never interested. They played on the aspect of a couple days after the initial
contact for the “romantic” relationship aspect of the film. Mike did not follow
the guidelines his friends gave him by contacting a 2 days later, and blew the
bridge of his most recent contact. It is only a single contact that is lost,
and can easily be moved on from. Which helped Mike make a new contact later
that he was able to keep.
“Most people have to
learn business networking skills as they go.“
“Relationships are a foundation to
successful business.”
“The Internet offers tremendous
opportunities to set up networks.”
http://sales.about.com/od/leadgeneration/a/Basic-Business-Networking-Tips.htm
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